Why PR professionals should take an integrated approach to communications by adopting the PESO model
Tag: Public Relations
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
How to work smarter in 2018
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Why traditional PR coverage books just don’t cut it
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Tips & Hints 