How to find insights from your measurement data to help you evaluate methods and strategies.
Tag: AMEC
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Tips & Hints 