In this increasingly visual age, dominated by social channels such as Instagram and Pinterest, where image is king, there’s perhaps never been a more opportune time to consider pitching your content through pictures aka visual storytelling.
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
It’s guaranteed that technology is going to have big implications over the decades ahead, but where it comes to Artificial Intelligence (AI) what does it really mean for the PR sector?
How to find insights from your measurement data to help you evaluate methods and strategies.
Five useful tips to help you select the correct metrics to use in your PR report
The different types of backlink and why they're not all of equal value
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year