In this article we'll explore how you can make your PR assets work smarter
Media monitoring can be expensive, especially where it comes to multi channel content. Ace Media is here with a few budget-friendly ideas to help keep the cost down and results high!
Public Relations is notoriously tricky to measure but it’s not impossible. For decades the sector has relied upon a single metric to demonstrate its worth - AVEs - but we’re not here to dwell on past approaches. Thanks to digital advancements and a raft of measurement solutions the industry can jump on powerful KPIs to help demonstrate the ROI.
Ace Media explores why Search Engine Optimisation - SEO - is important to Public Relations (PR) and looks at ways to increase SEO through PR
When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.