Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
Tag: Measure PR
Finding insights from measurement data
How to find insights from your measurement data to help you evaluate methods and strategies.
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
