How to find insights from your measurement data to help you evaluate methods and strategies.
Tag: Measure PR
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
