When we developed our reporting tool Acebook, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
Why PR professionals should take an integrated approach to communications by adopting the PESO model
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade