Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
Author: LKingsnorth
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Why traditional PR coverage books just don’t cut it
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
