In this article we'll explore how you can make your PR assets work smarter
Public Relations is notoriously tricky to measure but it’s not impossible. For decades the sector has relied upon a single metric to demonstrate its worth - AVEs - but we’re not here to dwell on past approaches. Thanks to digital advancements and a raft of measurement solutions the industry can jump on powerful KPIs to help demonstrate the ROI.
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
Why PR professionals should take an integrated approach to communications by adopting the PESO model
Five useful tips to help you select the correct metrics to use in your PR report