When we developed our reporting tool Acebook, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
Tag: PR Measurement
How to assess the performance of your influencer marketing campaign
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
How to validate influence and report on blogger campaigns
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
Finding insights from measurement data
How to find insights from your measurement data to help you evaluate methods and strategies.
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Not all backlinks are created equal
The different types of backlink and why they're not all of equal value
