Media monitoring can be expensive, especially where it comes to multi channel content. Ace Media is here with a few budget-friendly ideas to help keep the cost down and results high!
Tag: PR Measurement
Public Relations is notoriously tricky to measure but it’s not impossible. For decades the sector has relied upon a single metric to demonstrate its worth - AVEs - but we’re not here to dwell on past approaches. Thanks to digital advancements and a raft of measurement solutions the industry can jump on powerful KPIs to help demonstrate the ROI.
When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.