It’s guaranteed that technology is going to have big implications over the decades ahead, but where it comes to Artificial Intelligence (AI) what does it really mean for the PR sector?
Finding insights from measurement data
How to find insights from your measurement data to help you evaluate methods and strategies.
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Not all backlinks are created equal
The different types of backlink and why they're not all of equal value
How to work smarter in 2018
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
