This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
How to validate influence and report on blogger campaigns
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
AI in PR: A vision of the future
It’s guaranteed that technology is going to have big implications over the decades ahead, but where it comes to Artificial Intelligence (AI) what does it really mean for the PR sector?
Finding insights from measurement data
How to find insights from your measurement data to help you evaluate methods and strategies.
PR: An integrated approach
Why PR professionals should take an integrated approach to communications by adopting the PESO model
PR Metrics: Selecting the measurement mix
Five useful tips to help you select the correct metrics to use in your PR report
Not all backlinks are created equal
The different types of backlink and why they're not all of equal value
