In this increasingly visual age, dominated by social channels such as Instagram and Pinterest, where image is king, there’s perhaps never been a more opportune time to consider pitching your content through pictures aka visual storytelling.
When we developed our reporting tool Acebook, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
It’s guaranteed that technology is going to have big implications over the decades ahead, but where it comes to Artificial Intelligence (AI) what does it really mean for the PR sector?
How to find insights from your measurement data to help you evaluate methods and strategies.
Why PR professionals should take an integrated approach to communications by adopting the PESO model