Public Relations is notoriously tricky to measure but it’s not impossible. For decades the sector has relied upon a single metric to demonstrate its worth - AVEs - but we’re not here to dwell on past approaches. Thanks to digital advancements and a raft of measurement solutions the industry can jump on powerful KPIs to help demonstrate the ROI.
Ace Media explores why Search Engine Optimisation - SEO - is important to Public Relations (PR) and looks at ways to increase SEO through PR
When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.
In this increasingly visual age, dominated by social channels such as Instagram and Pinterest, where image is king, there’s perhaps never been a more opportune time to consider pitching your content through pictures aka visual storytelling.
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.