Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
Why it’s time to ditch AVEs
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Why traditional PR coverage books just don’t cut it
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Going Pro with your Blog
A useful guide to help you become a commercially successful blogger
Pitch Perfect
In this post we highlight some valuable tips and pointers to help bloggers perfect their pitch to brands and PRs!
The Laws of Blogging: Copyright
Learn about the rules and regulations surrounding blogging / vlogging and how to ensure your posts remain compliant. In this article we explore Copyright...
The Laws of blogging: Defamation
Learn about the rules and regulations surrounding blogging / vlogging and how to ensure your posts remain compliant. In this post we explore Defamation / Libel...
