Ace Media explores why Search Engine Optimisation - SEO - is important to Public Relations (PR) and looks at ways to increase SEO through PR
PR Measurement: Understanding Domain Authority Scores
When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.
Pitching with pictures: visual storytelling
In this increasingly visual age, dominated by social channels such as Instagram and Pinterest, where image is king, there’s perhaps never been a more opportune time to consider pitching your content through pictures aka visual storytelling.
Creating sophisticated PR reports
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
How to assess the performance of your influencer marketing campaign
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.