How to find insights from your measurement data to help you evaluate methods and strategies.
Tag: Public Relations
Why PR professionals should take an integrated approach to communications by adopting the PESO model
Five useful tips to help you select the correct metrics to use in your PR report
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Why Domain Authority (DA) isn't the be-all and end-all metric where it comes to influencer validation.