Five useful tips to help you select the correct metrics to use in your PR report
Tag: Public Relations
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Why Domain Authority (DA) isn't the be-all and end-all metric where it comes to influencer validation.
It’s nearly the end of the year. You’ve had a manic run of deadlines, events, and activity. It’s all a mad rush then, all of a sudden, the January lull kicks in; like a cold, wintery slap in the face! Don’t be daunted by it, embrace it. Here’s how to take advantage of the lull...
We live in an age of visual information. Visuals are processed by the human brain 60,000 times faster than text. Whilst many believe that PR is primarily about press releases, text and words — images play a fundamental role.