WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Tag: Public Relations
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Why Domain Authority (DA) isn't the be-all and end-all metric where it comes to influencer validation.
We live in an age of visual information. Visuals are processed by the human brain 60,000 times faster than text. Whilst many believe that PR is primarily about press releases, text and words — images play a fundamental role.