When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.
In this increasingly visual age, dominated by social channels such as Instagram and Pinterest, where image is king, there’s perhaps never been a more opportune time to consider pitching your content through pictures aka visual storytelling.
This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
It’s guaranteed that technology is going to have big implications over the decades ahead, but where it comes to Artificial Intelligence (AI) what does it really mean for the PR sector?
How to find insights from your measurement data to help you evaluate methods and strategies.