Media monitoring can be expensive, especially where it comes to multi channel content. Ace Media is here with a few budget-friendly ideas to help keep the cost down and results high!
Category: PRs / Brands
Popular KPIs to measure PR
Public Relations is notoriously tricky to measure but it’s not impossible. For decades the sector has relied upon a single metric to demonstrate its worth - AVEs - but we’re not here to dwell on past approaches. Thanks to digital advancements and a raft of measurement solutions the industry can jump on powerful KPIs to help demonstrate the ROI.
Increasing SEO through Public Relations
Ace Media explores why Search Engine Optimisation - SEO - is important to Public Relations (PR) and looks at ways to increase SEO through PR
PR Measurement: Understanding Domain Authority Scores
When conducting PR measurement and analysing Domain Authority, it’s important to understand that DA isn’t a regular number, it’s a score that involves evaluating multiple factors.
Creating sophisticated PR reports
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
Tips & Hints 