The different types of backlink and why they're not all of equal value
Category: PRs / Brands
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
There are many forms of influencer ranking out there but how effective are they at scoring blogs, vlogs and social influencers? Are they fair and can they be relied upon when it comes to selecting right-fit influencers?
Why Domain Authority (DA) isn't the be-all and end-all metric where it comes to influencer validation.
The secret to a successful influencer campaign predominantly rests upon the initial outreach and selection. Find out how Ace Media can assist with this.