Category: Ace tips
Explore challenges in PR's use of AVE metrics, understanding client requests and guiding agencies to adopt impactful measurement approaches. Emphasizing industry-wide collaboration, we aim to move beyond 'vanity metrics,' strengthen client relationships, and contribute to measurable business success.
Explore the transformative impact of AI in public relations (PR). Discover popular AI tools such as ChatGPT, Midjourney, and Otter.ai, revolutionizing workflows with automation and providing valuable insights. Learn how responsible AI use enhances efficiency, creativity, and decision-making for PR professionals, ensuring a competitive edge in the industry's dynamic landscape.
In a rapidly evolving digital landscape, embracing digital-first assets is essential for PR agencies and organizations. This article explores their positive impact, from enhancing media coverage to countering misinformation.
Clean data is essential to reporting and helping make informed decisions about PR strategy. In this blog post we explore how PR professionals can ensure their data is clean.
In this article, we’re going to explore five key advantages to digital-first PR assets and address why it’s worth optimising your next PR pitch.
Tips & Hints 