This post will help you identify the Key Performance Indicators (KPIs) to assess the performance of your next influencer marketing campaign.
Category: Ace tips
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
How to find insights from your measurement data to help you evaluate methods and strategies.
Why PR professionals should take an integrated approach to communications by adopting the PESO model
Five useful tips to help you select the correct metrics to use in your PR report
The different types of backlink and why they're not all of equal value
Tips on how to improve your PR workflow and kick-start working smarter and achieving goals this year