Author: L Kingsnorth
Discover how the dynamic changes at Twitter, under the leadership of Elon Musk, are shaping the landscape for PR and Marcomms professionals. From the disabling of the free API to content moderation policies, and the rise of competing platforms, explore the challenges and opportunities these transformations bring to the industry.
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
Tools you can adopt to help you find right-fit bloggers for your campaigns and generate accurate reports on results.
Why PR professionals should take an integrated approach to communications by adopting the PESO model
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Tips & Hints 