Tag: AVEs
Explore challenges in PR's use of AVE metrics, understanding client requests and guiding agencies to adopt impactful measurement approaches. Emphasizing industry-wide collaboration, we aim to move beyond 'vanity metrics,' strengthen client relationships, and contribute to measurable business success.
When we developed our reporting tool Ace Media Reports, it was more than simply a desire to save time, it was also about providing the means to enable PR practitioners to become more sophisticated with their reports.
WHY Advertising Value Equivalents (AVEs) are a crude 'measurement' to determine the value of PR output and HOW we should measure PR
Tips & Hints 