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Category: PRs / Brands
Measuring Outcomes & Impact: Top 5 Survey Tools for PR Measurement
Top 5 survey tools to help Public Relations professionals measure PR outcomes and business impact.
Budget-Friendly Strategies for Tracking PR Out-takes and Outcomes
Effective PR measurement demands careful planning. While output metrics are now more accessible, thanks to platforms like Ace Media, tracking outcomes and impact remains a challenge for many businesses due to time and budget limitations. This article aims to empower budget-conscious PR professionals by providing them with free and low-cost tools to gather valuable insights and monitor audience perception and business impact effectively.
Helping Clients See Past ‘Vanity Metrics’ in PR
Explore challenges in PR's use of AVE metrics, understanding client requests and guiding agencies to adopt impactful measurement approaches. Emphasizing industry-wide collaboration, we aim to move beyond 'vanity metrics,' strengthen client relationships, and contribute to measurable business success.
Unleashing the Power of Digital-First Assets: Enhance Media Coverage and Combat Misinformation
In a rapidly evolving digital landscape, embracing digital-first assets is essential for PR agencies and organizations. This article explores their positive impact, from enhancing media coverage to countering misinformation.
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