We examine traditional coverage reports and identify the key data that’s necessary to ensure they cut the grade
Category: Ace tips
Pitch Perfect
In this post we highlight some valuable tips and pointers to help bloggers perfect their pitch to brands and PRs!
The Laws of blogging: Defamation
Learn about the rules and regulations surrounding blogging / vlogging and how to ensure your posts remain compliant. In this post we explore Defamation / Libel...
A Picture Paints a Thousand Words: Why images are so important to PR
We live in an age of visual information. Visuals are processed by the human brain 60,000 times faster than text. Whilst many believe that PR is primarily about press releases, text and words — images play a fundamental role.
How to write a successful Press Release
When embarking on the task of writing a press release, it's important to consider the Five 'W's' and one 'H' - the formula for helping get the complete story on a subject. Who? Who are the key players - your company, anyone else involved with the product? Who does your news affect/who does it benefit? What? What is … Continue reading How to write a successful Press Release
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