Author: acemediaservice

Managing the Message: The Power of a Company Newsroom

Control your brand's story before someone else does. Learn how a newsroom ensures accuracy, boosts SEO, and strengthens media relations.

The Great Xodus: Should PR Teams Follow the Mass Exit from ‘X’?

As brands and media outlets like The Guardian and NPR leave X (formerly Twitter), PR professionals must reconsider whether the platform is still worth the investment. With growing concerns over moderation and shifting audience engagement, alternatives like Bluesky and LinkedIn are gaining popularity. A multi-platform strategy may now be essential for maintaining brand visibility and reputation.

6 Reasons Why PR Pros Should Stop Using PDFs

In a digital landscape prioritising accessibility and engagement, PDFs are increasingly outdated. They present barriers for mobile users, lack interactivity, and offer no data traceability, making it difficult for PR and Marcomms teams to measure effectiveness. This article explores six key reasons to reconsider using PDFs for communication.

AI in PR: Will it Empower or Replace Practitioners?

Artificial Intelligence (AI) is a hot topic right now. Particularly for Public Relations (PR) and marketing communications (Marcomms) practitioners. The big question is will AI empower or takeover?

The Importance of Clean Data in PR Reports

Clean data is essential to reporting and helping make informed decisions about PR strategy. In this blog post we explore how PR professionals can ensure their data is clean.