Tag: Public Relations
Explore challenges in PR's use of AVE metrics, understanding client requests and guiding agencies to adopt impactful measurement approaches. Emphasizing industry-wide collaboration, we aim to move beyond 'vanity metrics,' strengthen client relationships, and contribute to measurable business success.
Explore the transformative impact of AI in public relations (PR). Discover popular AI tools such as ChatGPT, Midjourney, and Otter.ai, revolutionizing workflows with automation and providing valuable insights. Learn how responsible AI use enhances efficiency, creativity, and decision-making for PR professionals, ensuring a competitive edge in the industry's dynamic landscape.
In a rapidly evolving digital landscape, embracing digital-first assets is essential for PR agencies and organizations. This article explores their positive impact, from enhancing media coverage to countering misinformation.
Discover how the dynamic changes at Twitter, under the leadership of Elon Musk, are shaping the landscape for PR and Marcomms professionals. From the disabling of the free API to content moderation policies, and the rise of competing platforms, explore the challenges and opportunities these transformations bring to the industry.
Artificial Intelligence (AI) is a hot topic right now. Particularly for Public Relations (PR) and marketing communications (Marcomms) practitioners. The big question is will AI empower or takeover?
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