We live in an age of visual information. Visuals are processed by the human brain 60,000 times faster than text. Whilst many believe that PR is primarily about press releases, text and words — images play a fundamental role.
How to write a successful Press Release
When embarking on the task of writing a press release, it's important to consider the Five 'W's' and one 'H' - the formula for helping get the complete story on a subject. Who? Who are the key players - your company, anyone else involved with the product? Who does your news affect/who does it benefit? What? What is … Continue reading How to write a successful Press Release
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