From as early as July, media begin to consider their Christmas gift guides. Admittedly, it’s mainly just prep at this stage but come October the attention has truly shifted towards the festive season.
We’ve compiled some handy tips to help you make the most of media opportunities during this prime period…
Image is everything
Media frequently search the Ace Media Product Gallery to source images for their upcoming festive features and shopping pages, so be sure your high-res product and lifestyle images are uploaded and the relevant text fields are completed to ensure they’re visible for these searches. Read more about getting the most out of Ace Media’s Product Gallery HERE
Never miss out
Our Fetch feature exists to help ensure you never miss out on those all-important search opportunities. For images not already uploaded to our product gallery or missing vital information, Fetch serves as a tool to expose them to the journalist that originally searched for them. Watch this video to find out more:
Another integrated feature of the Product Gallery is our NEW Lookbooks tool which transform your images into a themed, visually rich, digital catalogue. Whether you’re a retailer, brand or agency, this feature enables you to curate topic-based Lookbooks in a selection of styles. Lookbooks can be configured to appear in a private or public media library, and for increased exposure you can distribute your Lookbook to your own mailing list of key contacts and track the results.
For increased visibility during this highly competitive period, it’s a good idea to consider uploading a press release to the platform. If you’re uncertain, you can get full details of what to include HERE.